Privacy policy

With this Privacy Policy, we provide information about the processing of personal data in connection with our activities and operations, including our website under the domain name tattup.shop. In particular, we inform about what personal data we process, how and where we process it, and for what purposes. We also inform about the rights of individuals whose data we process.

For individual or additional activities and operations, we may publish further privacy policies or other data protection information.

We are subject to Swiss law and, where applicable, foreign law, in particular that of the European Union (EU) with the European General Data Protection Regulation (GDPR).

The European Commission recognised, by Decision of 26 July 2000, that Swiss data protection law ensures an adequate level of data protection. The European Commission confirmed this adequacy decision in a Report of 15 January 2024.

Table of Contents

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1. Contact Details

The controller within the meaning of data protection law is:

7Cloud AG
Bahnhofstrasse 19
9100 Herisau
Switzerland

help@tattup.shop

In individual cases, third parties may be responsible for the processing of personal data, or there may be joint responsibility with third parties. We are happy to provide data subjects with information about the respective responsibility upon request.

1.1 Data Protection Officer / Data Protection Advisor

We have the following Data Protection Officer / Data Protection Advisor as a point of contact for data subjects and authorities regarding data protection enquiries:

7Cloud AG
7Cloud AG
Bahnhofstrasse 19
9100 Herisau
Switzerland

help@tattup.shop

2.1 Definitions

Data Subject: A natural person whose personal data we process.

Personal Data: All information relating to an identified or identifiable natural person.

Sensitive Personal Data: Data concerning trade union, political, religious or philosophical views and activities, data concerning health, intimate sphere or racial or ethnic origin, genetic data, biometric data uniquely identifying a natural person, data concerning criminal and administrative sanctions or proceedings, and data concerning social assistance measures.

Processing: Any handling of personal data, regardless of the means and procedures used, such as querying, matching, adapting, archiving, storing, reading, disclosing, obtaining, collecting, gathering, deleting, publishing, organising, structuring, saving, modifying, distributing, linking, destroying and using personal data.

European Economic Area (EEA): Member States of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway.

We process personal data in accordance with Swiss law, in particular the Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).

Where and to the extent that the European General Data Protection Regulation (GDPR) is applicable, we process personal data on the basis of at least one of the following legal grounds:

  • Art. 6(1)(b) GDPR for the processing of personal data necessary for the performance of a contract with the data subject or for the implementation of pre-contractual measures.
  • Art. 6(1)(f) GDPR for the processing of personal data necessary for the purposes of legitimate interests – including the legitimate interests of third parties – unless the fundamental freedoms and rights as well as the interests of the data subject prevail. Such interests include, in particular, the lasting, user-friendly, secure and reliable exercise of our activities and operations, the safeguarding of information security, protection against misuse, the enforcement of our own legal claims and compliance with Swiss law.
  • Art. 6(1)(c) GDPR for the processing of personal data necessary for compliance with a legal obligation to which we are subject under applicable law of member states of the European Economic Area (EEA).
  • Art. 6(1)(e) GDPR for the processing of personal data necessary for the performance of a task carried out in the public interest.
  • Art. 6(1)(a) GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6(1)(d) GDPR for the processing of personal data necessary to protect the vital interests of the data subject or of another natural person.
  • Art. 9(2) et seq. GDPR for the processing of special categories of personal data, in particular with the consent of the data subjects.

The European General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data and the processing of sensitive personal data as the processing of special categories of personal data (Art. 9 GDPR).

3. Nature, Scope and Purpose of Personal Data Processing

We process the personal data that is necessary to carry out our activities and operations in a lasting, user-friendly, secure and reliable manner. The personal data processed may fall, in particular, into the categories of browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data and payment data. The personal data may also constitute sensitive personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect in the course of our activities and operations, insofar as such processing is permissible.

We process personal data, where necessary, with the consent of the data subjects. We may process personal data in many cases without consent, for example to fulfil legal obligations or to protect overriding interests. We may also ask data subjects for their consent even if it is not required.

We process personal data for the duration necessary for the respective purpose. We anonymise or delete personal data, in particular depending on statutory retention and limitation periods.

4. Automation and Artificial Intelligence (AI)

We may process personal data automatically or use Artificial Intelligence for the processing of personal data.

We may use profiling to automatically assess certain personal aspects relating to data subjects. Profiling is used, for example, for the analysis or prediction of interests, behaviour or personal preferences.

We inform in individual cases about decisions based solely on automated processing of personal data that are associated with legal consequences for the data subjects or significantly affect them (automated individual decisions).

5. Disclosure of Personal Data

We may disclose personal data to third parties, have it processed by third parties, or process it jointly with third parties. Such third parties may, for example, be specialised providers whose services we use. Such third parties may in turn disclose personal data to other third parties.

In the course of our activities and operations, we may disclose personal data, in particular, to banks and other financial service providers, authorities, educational and research institutions, consultants and lawyers, accounting and fiduciary service providers, debt collection companies, interest groups, IT service providers, cooperation partners, credit and business information agencies, logistics and shipping companies, marketing and advertising agencies, media, parent, sister and subsidiary companies, organisations and associations, social institutions, telecommunications companies, insurers and payment service providers.

6. Communication

We process personal data in order to communicate with individuals as well as with authorities, organisations and companies. In doing so, we process in particular data that a data subject transmits to us when contacting us, for example by letter or email. We may store such data in an address book or with comparable tools.

Third parties who transmit data about other persons to us are legally obliged to independently ensure the data protection of those data subjects. In particular, they must ensure that they are permitted to transmit such data and that the accuracy of the transmitted data is guaranteed.

We use selected services from suitable providers to enable and improve communication with individuals and other communication partners. With such services, we may also manage the data of the data subjects beyond direct communication and process it in other ways, for example in connection with orders, services, projects and resource planning.

We use in particular:

7. Job Applications

We process personal data about applicants insofar as it is necessary for assessing suitability for an employment relationship or for the subsequent execution of an employment contract. The necessary personal data results in particular from the information requested, for example as part of a job advertisement. We may publish job advertisements with the help of suitable third parties, for example in electronic and print media or on job portals and job platforms.

We also process personal data that applicants voluntarily provide or publish, in particular as part of cover letters, CVs and other application documents as well as online profiles.

Where and to the extent that the General Data Protection Regulation (GDPR) is applicable, we process personal data about applicants in particular pursuant to Art. 9(2)(b) GDPR.

We may allow applicants to store their information in our talent pool in order to consider them for future vacancies. We may also use such information to maintain contact and provide updates. If we believe that an applicant is suitable for a vacancy based on their information, we may inform the applicant accordingly.

8. Data Security

We take appropriate technical and organisational measures to ensure data security commensurate with the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability and integrity of the personal data processed, without however being able to guarantee absolute data security.

Access to our website and our other digital presence is by means of transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn against visiting a website without transport encryption.

Our digital communication is subject – as is fundamentally all digital communication – to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by intelligence services, police and other security authorities. Nor can we exclude the possibility that a data subject is subject to targeted surveillance.

9. Personal Data Abroad

We generally process personal data in Switzerland and in the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular to have it processed there.

We may export personal data to all countries on Earth and elsewhere in the universe, provided that the law there ensures adequate data protection pursuant to a decision of the Swiss Federal Council and – where and to the extent that the General Data Protection Regulation (GDPR) is applicable – also pursuant to a decision of the European Commission.

We may transfer personal data to countries whose law does not ensure adequate data protection, provided that data protection is ensured for other reasons, in particular on the basis of standard data protection clauses or with other appropriate safeguards. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special data protection requirements are met, for example the express consent of the data subjects or a direct connection with the conclusion or performance of a contract. We are happy to provide data subjects with information about any safeguards or a copy of any safeguards upon request.

10. Rights of Data Subjects

10.1 Data Protection Claims

We grant data subjects all claims under applicable law. Data subjects have in particular the following rights:

  • Access: Data subjects may request information as to whether we process personal data about them and, if so, which personal data is involved. Data subjects also receive the information necessary to assert their data protection rights and to ensure transparency. This includes the personal data processed as such, but also, among other things, information on the processing purpose, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.
  • Rectification and Restriction: Data subjects may rectify inaccurate personal data, complete incomplete data and have the processing of their data restricted.
  • Right to Present Own View and Human Review: Data subjects may, in the case of decisions based solely on automated processing of personal data that are associated with legal consequences for them or significantly affect them (automated individual decisions), present their own point of view and request review by a human.
  • Erasure and Objection: Data subjects may have personal data erased ("right to be forgotten") and object to the processing of their data with effect for the future.
  • Data Portability: Data subjects may request the release of personal data or the transfer of their data to another controller.

We may postpone, restrict or refuse the exercise of the rights of data subjects within the legally permissible framework. We may inform data subjects of any prerequisites that must be met for the exercise of their data protection rights. For example, we may refuse to provide information in whole or in part with reference to confidentiality obligations, overriding interests or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part, in particular with reference to statutory retention obligations.

We may exceptionally provide for costs for the exercise of rights. We inform data subjects in advance of any costs.

We are obliged to identify data subjects who request information or assert other rights by appropriate measures. Data subjects are obliged to cooperate.

Data subjects have the right to enforce their data protection rights through legal proceedings or to file a complaint with a data protection supervisory authority.

The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

European data protection supervisory authorities are organised as members of the European Data Protection Board (EDPB). In some member states of the European Economic Area (EEA), the data protection supervisory authorities have a federal structure, in particular in Germany.

11. Use of the Website

11.1 Cookies

We may use cookies. Cookies – both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data stored in the browser. Such stored data need not be limited to traditional cookies in text form.

Cookies may be stored in the browser temporarily as "session cookies" or for a specific period as so-called persistent cookies. "Session cookies" are automatically deleted when the browser is closed. Persistent cookies have a specific storage duration. Cookies make it possible, in particular, to recognise a browser on the next visit to our website and thereby, for example, to measure the reach of our website. However, persistent cookies may also be used for online marketing purposes, for example.

Cookies may be fully or partially deactivated, restricted or deleted in the browser settings at any time. Browser settings often also allow automated deletion and other management of cookies. Without cookies, our website may no longer be fully available. We actively request – at least where and to the extent required under applicable law – express consent to the use of cookies.

For cookies used for performance and reach measurement or for advertising, a general objection ("opt-out") is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

11.2 Logging

We may log at least the following information for each access to our website and our other digital presence, provided that this information is routinely determined or transmitted during such accesses to our digital infrastructure: date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last web page accessed in the same browser window (referer / referrer).

We log such information, which may also constitute personal data, in log files. This information is necessary to provide our digital presence in a lasting, user-friendly and reliable manner. The information is also necessary to ensure data security – including by third parties or with the help of third parties.

11.3 Tracking Pixels

We may integrate tracking pixels into our digital presence. Tracking pixels are also known as web beacons. Tracking pixels – including those from third parties whose services we use – are typically small, invisible images or JavaScript scripts that are automatically retrieved when our digital presence is accessed. With tracking pixels, at least the same information as with logging in log files can be captured.

12. Notifications and Communications

12.1 Performance and Reach Measurement

Notifications and communications may contain web links or tracking pixels that capture whether an individual communication has been opened and which web links have been clicked. Such web links and tracking pixels may also capture the use of notifications and communications on a personal basis. We need this statistical capture of usage for performance and reach measurement in order to send notifications and communications effectively and in a user-friendly manner, as well as on a lasting, secure and reliable basis, based on the needs and reading habits of the recipients.

You must generally consent to the use of your email address and other contact addresses, unless the use is permissible for other legal reasons. For the possible obtaining of double-confirmed consent, we may use the "double opt-in" procedure. In this case, you will receive a notification with instructions for double confirmation. We may log obtained consents including IP address and timestamp for evidentiary and security reasons.

You may generally object to receiving notifications and communications such as newsletters at any time. By such an objection, you may simultaneously object to the statistical capture of usage for performance and reach measurement. Required notifications and communications in connection with our activities and operations remain reserved.

12.3 Service Providers for Notifications and Communications

We send notifications and communications with the help of specialised service providers.

We use in particular:

13. Social Media

We maintain a presence on social media platforms and other online platforms in order to communicate with interested persons and to inform about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The general terms and conditions (GTC) and terms of use as well as privacy policies and other provisions of the respective operators of such platforms also apply. These provisions inform in particular about the rights of data subjects directly vis-à-vis the respective platform, which include, for example, the right of access.

For our social media presence on Facebook, including the so-called Page Insights, we are – where and to the extent that the General Data Protection Regulation (GDPR) is applicable – jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta Companies (including in the USA). The Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook effectively and in a user-friendly manner.

Further information about the nature, scope and purpose of data processing, information about the rights of data subjects and the contact details of Facebook as well as the Data Protection Officer of Facebook can be found in the Facebook Privacy Policy. We have entered into the so-called "Controller Addendum" with Facebook and have thereby agreed, in particular, that Facebook is responsible for ensuring the rights of data subjects. For the so-called Page Insights, the relevant information can be found on the page "Information about Page Insights" including "Information about Page Insights Data".

Users of social media platforms have the option of logging in or registering with our online offering using their corresponding user account ("Social Login"). The respective terms of the relevant social media platforms apply.

14. Third-Party Services

We use services from specialised third parties in order to carry out our activities and operations in a lasting, user-friendly, secure and reliable manner. With such services, we can, among other things, embed functions and content in our website. In the case of such embedding, the services used capture at least temporarily the IP addresses of users for technically necessary reasons.

For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in an aggregated, anonymised or pseudonymised manner. This involves, for example, performance or usage data in order to be able to offer the respective service.

We use in particular:

14.1 Digital Infrastructure

We use services from specialised third parties to access required digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.

We use in particular:

14.2 Scheduling

We use services from specialised third parties to arrange appointments online, for example for meetings. In addition to this Privacy Policy, any directly apparent terms of the services used, such as terms of use or privacy policies, also apply.

We use in particular:

14.3 Audio and Video Conferencing

We use specialised services for audio and video conferencing in order to communicate online. We can use these to hold virtual meetings or conduct online classes and webinars, for example. The legal texts of the individual services, such as privacy policies and terms of use, apply additionally for participation in audio and video conferences.

We recommend, depending on the circumstances, muting the microphone by default when participating in audio or video conferences and blurring the background or displaying a virtual background.

We use in particular:

14.4 Online Collaboration

We use services from third parties to enable online collaboration. In addition to this Privacy Policy, any directly apparent terms of the services used, such as terms of use or privacy policies, also apply.

We use in particular:

14.5 Social Media Features and Social Media Content

We use services and plugins from third parties to embed features and content from social media platforms and to enable the sharing of content on social media platforms and other channels.

We use in particular:

14.6 Digital Content

We use services from specialised third parties to integrate digital content into our website. Digital content includes in particular image and video material, music and podcasts.

We use in particular:

14.7 Documents

We use services from third parties to integrate documents into our website. Such documents may include PDF files, presentations, spreadsheets and text documents. We can thereby enable not only viewing but also editing or commenting on such documents.

We use in particular:

14.8 Fonts

We use services from third parties to embed selected fonts as well as icons, logos and symbols in our website.

We use in particular:

14.9 E-Commerce

We operate e-commerce and use services from third parties in order to successfully offer services, content or goods.

We use in particular:

14.10 Payments

We use specialised service providers to process payments securely and reliably. The legal texts of the individual service providers, such as general terms and conditions (GTC) or privacy policies, apply additionally for the processing of payments.

We use in particular:

14.11 Advertising

We use the option of having targeted advertising displayed by third parties such as social media platforms and search engines for our activities and operations.

With such advertising, we aim in particular to reach persons who are already interested in our activities and operations or who might be interested (Remarketing and Targeting). For this purpose, we may transmit corresponding – possibly also personal – information to third parties that enable such advertising. We may also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (Conversion Tracking).

Third parties with whom we advertise and with whom you are registered as a user may be able to associate the use of our website with your profile there.

We use in particular:

15. Participation in Partner Programmes

We participate in partner programmes. On the one hand, we may be compensated for referring to or linking to offers from third parties. On the other hand, we may compensate third parties for referring to our activities and operations or linking to our offer (Affiliate Marketing). In this context, it may be recorded – also on a personal basis – which offers are taken up and which web links are followed.

We participate in particular with:

  • AWIN: Shopping, in particular in the German-speaking region; Provider: AWIN AG (Germany); Data protection information: Privacy Policy.

16. Website Extensions

We use extensions for our website to be able to use additional functions. We may use selected services from suitable providers or use such extensions on our own digital infrastructure.

We use in particular:

17. Performance and Reach Measurement

We seek to measure the performance and reach of our activities and operations. In this context, we may also measure the effect of references from third parties or test how different parts or versions of our digital presence are used ("A/B testing" method). Based on the results of performance and reach measurement, we may in particular fix errors, strengthen popular content or make improvements.

For performance and reach measurement, the IP addresses of individual users are captured in most cases. IP addresses are generally truncated in this case ("IP masking") in order to follow the principle of data minimisation through corresponding pseudonymisation.

Cookies may be used and user profiles created in connection with performance and reach measurement. Any user profiles created include, for example, the individual pages visited or content viewed on our digital presence, information about the size of the screen or browser window, and the – at least approximate – location. Generally, any user profiles are created exclusively in pseudonymised form and are not used to identify individual users. Individual services from third parties with which users are registered may be able to associate the use of our online offering with the user account or user profile at the respective service.

We use in particular:

18. Final Notes on the Privacy Policy

We may update this Privacy Policy at any time. We inform about updates in an appropriate form, in particular by publishing the current Privacy Policy on our website.